One in Five Festival Foods Deals Is a Multi-Buy
Ora reads the weekly ad. This is every deal in this week's Festival Foods ad, September 16 to 22, as it runs at the Manitowoc, Wisconsin store.
The numbers
The ad covers 1,730 items and prices them through 1,111 offers. An offer is one price on a picture, and the picture can stand for one item or twenty three. Dannon Greek yogurt, 4 for $5, covers 23.
895 offers are plain markdowns, a single item at a lower price. 212 are multi-buys, and 4 ask for a minimum basket. That makes the multi-buy share 19 percent, one offer in five.
Two for, three for, four for
| Deal | Offers | Items covered | Most common price | Biggest offer |
|---|---|---|---|---|
| 2 for | 149 | 231 | 2 for $3, 33 offers | Old El Paso dinner kits, shells and sauces, 2 for $7, 13 items |
| 3 for | 48 | 73 | 3 for $10, 34 offers | Smart Ones frozen entrees, 3 for $6, 15 items |
| 4 for | 15 | 40 | 4 for $10, 8 offers | Dannon Greek yogurt, 4 for $5, 23 items |
Download every multi-buy in the ad: 4,519 rows, one per item per store for Manitowoc and the 13 other stores that carry the ad, with the item code, the deal as printed, the quantity, the price, the cart limit, and the dates it runs.
Ora reads this ad every week, for every store that carries it. Contact us to learn more.