Every Deal in the MARTIN'S Weekly Ad
Ora reads weekly ads item by item. This is every deal in this week's MARTIN'S ad, in all seven regional versions MARTIN'S prints across Maryland, Pennsylvania, West Virginia, and Virginia.
The numbers
The ad for September 18 to 24 carries 293 to 308 items, depending on the version. 320 distinct items appear across the seven versions. 277 are in every one of them, and 265 of those at the same price everywhere.
102 of the 320 items are multi-buys, nearly a third of the ad. In the Virginia version, 56 of the 96 multi-buys are 2 for a price, most often 2 for $6. The rest of the ad is single prices, 24 buy one get one, and 17 every-day prices.
Seven versions of one page
MARTIN'S prints one version for its 10 Virginia stores, one for the 8 in Maryland, three for Pennsylvania, and two for West Virginia. 43 items appear in some versions and not others. 18 of the 43 are beer and wine: each state gets its own list, and the Maryland version has none.
| Version | Region | Stores | Items | Only in some versions |
|---|---|---|---|---|
| 1 | Virginia | 10 | 294 | 17 |
| 2 | Maryland | 8 | 293 | 16 |
| 3 | Pennsylvania, Altoona | 5 | 307 | 30 |
| 4 | West Virginia, Martinsburg | 4 | 294 | 17 |
| 5 | Pennsylvania, Connellsville | 2 | 308 | 31 |
| 6 | Pennsylvania, Greencastle | 2 | 308 | 31 |
| 7 | West Virginia, Keyser | 1 | 294 | 17 |
Download the dataset: 106 rows, the multi-buys, buy one get ones, and buy two save deals in the Maryland version at the Cumberland store, one row per listed item, with the item code, the deal type, the quantity, the price, the limit, and the dates. A tile that names a product family is fanned out to every listed item sharing the name.
Ora reads ads like this one every week. Contact us to learn more.