How GTM teams use Ora
Ora by 248.ai helps teams find, enrich, and prioritize restaurants with daily refreshed data on owners, operators, tech vendors, menus, licenses, and location changes.
Scoring restaurant leads across North America
DoorDash uses Ora to score restaurant leads based on the technology a restaurant uses, the type of restaurant it is, and who owns or operates it.
That gives the lead prioritization team a clearer view of which restaurants to target and who to contact.
Personalizing outbound with restaurant tech gaps
SpotOn uses Ora to identify missing technologies at restaurants and customize outbound messages around those gaps.
They also use Ora to find newly opened restaurants and help account executives set up meetings early, while the operator is still choosing systems.
Finding alcohol-selling restaurants and bars in motion
Provi uses Ora to enrich bars and restaurants that sell alcohol with signals from liquor license applications.
Their team can see which businesses are moving, opening, or still working through the licensing process, then prioritize accounts with a clearer reason to reach out.
Enriching supplier data for hospitality onboarding
CVENT uses Ora to enrich supplier records across hotels, event spaces, transportation providers, and restaurants.
The data helps their team speed up onboarding and tailor outbound to prospective suppliers based on what each business actually is.